Subramaniam (Subbu) Vincent is director for the Journalism and Media Ethics program at the Markkula Center for Applied Ethics at Santa Clara University.  Subbu’s focus is on developing tools and frameworks to help advance new norms in journalism practice, ethical news product design and new vocabulary and signals to help the public process and demand ethical media. From 2017-18, Subbu was tech lead for The Trust Project at the Markkula Center. Prior to working for the center, he was a 2016 John S. Knight fellow at Stanford University. In his media career, he was publisher and editor-in-chief for two news magazines in Bangalore, India. Prior to that, he was a software engineer in Silicon Valley.